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Without much effort, you’ll have almost all you need to create an audio podcast or blog post. You can instantly see from this list that video is a media-rich format, and if you’re working with your original projects, it’s relatively easy to pick those media elements apart. So, when you repurpose your video, you potentially have four or five elements you can export. It might be a written list, or they might have just worked it out in their heads.Īlthough some YouTubers just look you in the eye throughout their monologue, it is common to use b-roll footage and/or images and graphics to help illustrate the points they are making. Many YouTubers just have a running order of sub-topics to keep them right. This is especially true if you don’t use a written script. So video is the preferred type of content to start with.

And as you already know, more content means a larger potential audience, and therefore, more revenue. So whether you create YouTube videos, podcasts, or blog posts, you have the potential to create a lot more content from the original content. With a little more effort, you could take a blog post or article and record it as a video, and then repurpose the audio as a podcast or audiobook.

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You could use Premiere Pro to go in the reverse direction, although it will involve extra time and effort.įor instance, if you have an audio podcast, you could relatively easily add graphics, stock photos, and video to create a good video. It can only be repurposed into other text formats, which obviously cannot be done in Premiere Pro.Īlthough this article is about repurposing your content from video to audio or text, with minimal effort. It can be easily repurposed into other audio and text content.įinally, we have text. Video can easily be repurposed into other videos, audio, and text content.Īudio comes next in terms of repurposing potential. In terms of repurposing content, video offers the maximum potential for creating new content with little extra effort. What content can you repurpose in Premiere Pro

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If you make videos primarily for YouTube, repurposing might mean changing the format to make full use of screen space when uploading to vertical video platforms like TikTok, Instagram, or Facebook. Therefore, transcribing video content, and repurposing it into a written form, has the potential to widen your audience.īut you don’t need to transform video into audio or text to repurpose it. Graffiti had the power to convey ideas in one or two sentences. You could argue that ancient graffiti was a form of content creation. But before any of those became commonplace, leaflets would be printed and passed from person to person. Today we think of books, magazines, newspapers, and websites as ways of using text to communicate. The popularity of text for conveying thoughts and ideas has a long history.

Clearly, if you can convert your video into audio, your content can be consumed even when the audience cannot watch. That means a daily commute for many, time that is increasingly being filled with listening to podcasts and audiobooks. Although you might have a growing audience on YouTube, there are plenty of people who either don’t watch on YouTube or can’t consume video content at certain times of the day.Īlthough the pandemic made working from home a thing, many people have gone back to the office. The main reason for repurposing your video content is that it will your audience and therefore your earning potential. Why you should repurpose your video content

Choosing Which File Format to Use When Exporting the Video Transcript.

What content can you repurpose in Premiere Pro.

Why you should repurpose your video content.